I want to start with this article with a really quick story… just for illustrative purposes. A few years ago, I launched a campaign in a new niche that I thought at the time, was pretty successful. I drove a ton of traffic to a new website, literally out of thin air (about 250,000 new visitors in the first 4 months alone). I made lots of sales. Earned some easy money. I thought at the time, it was the right way to build an enduring business that would become more profitable over time.
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