Affiliation Program – the most recurring leak, PCMall.com is enabling customers to place phone orders
Image by Matthieu Dejardins, eCommerce Activist
Illustration from the following post: Affiliation Program: motivations, EPC, top 20 publishers & network comparison.
This is by far the most frequently recurring leak. Unless the merchant offers a solution to track phone orders, every affiliate-referred customer that places the order over the phone means lost commissions for affiliates (e.g. PCMall or PCConnection)
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